Immersive crisis training.

Swim, don't sink. 

How will you react when a crisis strikes? Are you just hoping a crisis won't happen? Are you satisfied with your current crisis plan? Are you confident in your skills?

This crisis training program is unique. Do not expect panel after panel of speakers. Be immersed in a simulation which hones your crisis management skills. Reign-Maker takes characteristics of each participant's organization and writes a unique crisis simulation program to test and refine skills, planning and ability to be nimble. Over the course of two days the crisis will evolve, reactions will be judged and skills will be honed. Most importantly, you will emerge as a valuable crisis management asset to your company.



Before diving into the crisis simulation, you will be taught crisis management best practices. Topics such as: Preparation and Prediction; Embedding the Plan in Your Corporate Culture; Turning the Plan Into Action; Control in a Crisis; This Was a Mistake, It Wasn't a Pattern; and Should the Same People Who Make the Mistake Lead the Crisis Effort will be taught through case studies and examples. 


Grouped into small teams, you will face an evolving set of facts to which you must respond. You will be evaluated on your actions, preparedness and response. You may:

  • Be called upon at any time of the day or night

  • Be confronted with unexpected media interviews

  • Have rogue employees

  • Have someone die on your site

  • Have an ecological crisis

  • Be confronted by protesters

  • Have an active shooter on your campus

  • Have an allegation of product tampering

  • Deal with a product recall

  • Have a toxic leak at a manufacturing facility


...or any other combination of issues for which your business must be prepared.

Evaluation: Each team's performance will be evaluated at intervals by peers within your group, other competing teams and the immersion program leaders.





Registration is now closed. Register online, receive invoice, pay for registration via ACH or check to secure place.


$3,500 - Earliest bird

(payment initiated by July 15th)

$3,900 - Early bird

(payment initiated by August 15th)

$4,700 - Regular registration


Frequently asked questions


What is the registration process?

Registration is open online at To register, complete our online registration form. You will receive a confirmation email after submitting this form. Shortly after you or the invoice contact identified on your form will receive an invoice. Please note your place in the program is not fully secured until we have received your payment.

Who should register for the program?

The Crisis Immersion Program is designed to equip participants with crisis management best practices and enable them to practice their crisis management skills under the pressure of a live fire situation. Experienced crisis managers as well as those new to the discipline have both indicated receiving considerable value from this program. The program is geared towards those in communications, corporate affairs, government relations and community relations functions, however, we welcome anyone interested in honing their crisis management skills.

When is the registration deadline?

Participants must register by Monday, October 14th (11:59PM PST). As spaces for the immersion are limited, registration is subject to close once program capacity is met.

What is the cost of the program? Are there discounts available?

Regular registration costs $4,700, however, we are offering the following registration discounts:

  • $3,500 registration if payment initiated by July 15th (savings of $1,200)
  • $3,900 registration if payment initiated by August 15th (savings of $800)


How does the crisis simulation work?

The simulation will begin after the best practice session. Participants will be divided into small teams which they will work with throughout the simulation. Teams will be given an initial set of facts and background document. During the simulation facts will evolve and new elements of the crisis may arise. The purpose of the simulation is to synthesize a concentrated crisis management scenario. Participants are expected to:

  1. Use skills they hold
  2. Use skills and tools we teach
  3. Use materials we provide
  4. Use their initiative to act in a genuine immersion.
Ambiguity is part of the simulation. There will be no hand holding. Participants will be evaluated on their actions, communication, skills, and the manner in which they act. A rubric will guide the evaluations participants will receive from peer and immersion program leaders.

What does “in role” and “out of role” mean?

In Role: Crisis simulation is active – all participants should act as if the facts provided for the crisis simulation were live. This means all actions, questions, and contacts are part of the simulation and breaking role will affect the evaluation. Out of Role: Crisis simulation is paused – we are in a debrief or break session and participants can step out of their role. To make sure everyone gets the most out of the program, we strongly encourage participants to fully embrace the roleplay aspect of the situation.

What type of crisis will we face?

To develop the simulation, Reign-Maker takes characteristics of each participant's organization and writes a unique crisis simulation program. Participants will find out the crisis they will face when they are given their initial set of facts. Some issues that participants face may include: rogue employees, death on site, ecological crisis, active shooter, product tampering, product tampering, or a toxic leak.

Will I need to prepare for the immersion program?

Fail to prepare, prepare to fail. Reign-Maker would strongly encourage each participant to be as prepared as possible. The simulation will involve the full suite of crisis management skills and outputs including: message preparation; media interviews; spokesperson training; and contacting authorities, government agencies and regulatory bodies.

Who leads the Crisis Immersion Program?

The Crisis Immersion Program is designed and lead by Scott Davies, Reign-Maker Founder and Principal. Davies is an international crisis management expert. He has led the creation, overhaul, development and enhancement of the Communications, Corporate Affairs, Public Affairs and Policy functions for several Fortune 100 corporations in the US, Europe and Asia (Bayer, Aetna, Abbott, Wyeth and Pfizer). Throughout his career, Davies has handled the withdrawal of infant formula products in the Philippines, vaccine shortages in Australia, contraceptives in New Zealand and products contaminated with insects in the United States. He also oversaw the global withdrawal of a weight loss medication that had been marketed for 20 years.